Achieving 24.4K Organic Traffic for a Top Brand in 1 Year
My Role: Full SEO Project Management & Execution
The Challenge
The client, Wrangler Australia, needed to significantly grow their organic search traffic and improve their keyword rankings to increase online sales and brand visibility. While they had a strong brand, their online presence was not fully optimized to compete in a crowded e-commerce space. The main challenge was to create a comprehensive SEO strategy that could produce measurable results on a large, established e-commerce site.
My Solution
I implemented a long-term, multi-faceted SEO strategy to achieve sustainable organic growth. My work included:
Keyword Research: I conducted a deep analysis to find a mix of low-competitive, high-search volume keywords for both products and content.
On-Page SEO: I optimized titles, meta tags, and images to improve on-page relevance and click-through rates.
Content Analysis: I analyzed existing content to identify gaps and opportunities for improvement.
Technical SEO: I worked on product schema implementation and page speed optimization to improve the site’s technical health.
Link Building Strategy: I executed a robust backlink strategy through guest posting, high-quality outreach, and social sharing to build domain authority.
Reporting: I provided weekly reports to the client to ensure full transparency and accountability throughout the project.
The Results
The project was a resounding success, achieving a significant increase in organic traffic and keywords that directly contributed to the brand’s online performance. Over a one-year period, the strategy delivered consistent and sustainable growth.
Key Achievements:
Organic Traffic: We drove 24.4K monthly organic visits to the site, marking a significant increase from previous performance.
Keyword Visibility: The site now ranks for 6.6K total keywords, with a strong presence in the top 100 positions.
Authority Score: The domain’s authority score increased to 33, indicating a stronger and more trustworthy brand in the eyes of search engines.
Top Rankings: We successfully ranked key product keywords such as “mens jeans australia” at Position 1 and “wrangler baggy jeans” at Position 10, driving highly qualified traffic.
Global Presence: Our efforts resulted in a global presence, with 99% of organic traffic coming from Australia and growing audiences in New Zealand and the United States.
Ready to achieve results like this?
Let’s discuss how a tailored SEO strategy can help your business.