60% Increase in Organic Traffic
My Role: SEO Strategy & Local Search Optimization
The Challenge
The client, a local barbershop, wanted to improve their online presence to attract new customers through organic search. They had a website, but it was not performing well in local search results and was not ranking for key phrases that potential clients in their area were searching for. The primary challenge was to increase their local organic search traffic and establish their authority in the local market.
My Solution
My strategy was to implement a focused and effective local SEO campaign. My work included:
Keyword Research: I conducted thorough keyword research to identify the most relevant terms for their services, such as “barber shop taschereau” and “barber shop Longeuil.”
On-Page Optimization: I optimized their website’s content and structure to rank for these high-value, local keywords.
Technical SEO: I performed a technical audit to ensure the website was healthy and easily crawlable by search engines.
Local SEO: A key focus was to optimize their Google My Business profile and other local listings to improve their visibility in the “Local Pack” and on Google Maps.
Link Building: I built quality backlinks to improve their domain authority and credibility.
The Results
The campaign successfully increased the barbershop’s online visibility and delivered a significant boost in organic traffic. My targeted approach resulted in a direct increase in valuable keywords and improved their standing in the local search results.
Key Achievements:
Traffic Increase: The website experienced a 60% increase in organic search traffic.
Keyword Growth: The number of organic keywords the site ranked for increased by 13 from 0, resulting in 467 keywords in total.
Improved Authority: The website’s Authority Score increased to 2 and its Domain Rating (DR) was established.
Top Local Rankings: The site began to rank for valuable local keywords, putting them in front of potential customers in their specific geographic area.
Business Impact: The increase in traffic and visibility directly contributed to more walk-in customers and appointments for the barbershop.
Ready to achieve results like this?
Let’s discuss how a tailored SEO strategy can help your business.