350% Increase in Organic Traffic and a 10x ROI
The Challenge
The client approached me with a website that had been severely impacted by Google’s algorithm changes. Their domain, an Exact Match Domain (EMD), was struggling with low traffic and poor search engine rankings. The primary challenge was to rebuild trust and authority for the website to restore its organic visibility and drive qualified traffic. The site needed a complete technical overhaul and a strategic approach to content and backlink health to begin its recovery.
My Solution
My strategy focused on a multi-pronged approach to address the issues comprehensively. First, I performed a thorough technical SEO audit to identify and resolve critical on-page issues. This included optimizing site structure, improving page speed, and ensuring mobile responsiveness. Next, I conducted a deep dive into keyword research to pinpoint high-value search terms that their target audience was using. Finally, I executed a content and link-building plan designed to build genuine authority, proving to Google that the domain was a reliable and trustworthy source.
The Results
The executed strategy led to a dramatic and sustainable recovery of the website’s organic performance. We not only repaired the damage but also surpassed previous performance metrics, delivering tangible business results that significantly impacted the client’s bottom line.
Key Achievements:
Traffic & Clicks: The site saw an increase of 5,000+ organic clicks in the first month alone, and more than 1,000,000 organic clicks in the first year.
Keyword Rankings: Within just 3 months, the site ranked for 12 keywords in the top 5 positions, demonstrating improved search visibility and relevance.
Domain & Trust: The Domain Authority (DA) score increased from 23 to 43, while the Domain Rating (DR) improved from 19 to 39.
Financial Impact: The project generated over 5,000,000 dollars in sales, producing a 10x return on investment for the client.
- User Behavior: Average position on Google improved from 14.2 to 4.5.
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